Brecon Carreg has entered into a new three-year partnership deal with the Football Association of Wales (FAW).
The agreement will see Brecon Carreg provide its natural mineral water to the governing body and all national teams. It also hold exclusive designation as the official water of the FAW.
Founded in 1978, Brecon Carreg is sourced in the heart of the Brecon Beacons.
The firm’s brand manager, Eleri Morgan, said: “As a proudly Welsh brand, we’re delighted to support the Football Association of Wales and the national teams as their Official Water Partner.
"Hydration is a vital part of performance, and this partnership allows us to provide that support while also celebrating Welsh pride, health, and sustainability.”
The FAW’s chief commercial and engagement officer, Sharon Tuff, said: “We’re proud to welcome Brecon Carreg as the official Water of the Football Association of Wales. By supporting our national teams with high-quality hydration, Brecon Carreg joins us in a partnership that further strengthens the connection between Welsh businesses, football, and communities across the country.”
In addition to supplying the teams, Brecon Carreg will be present across FAW hospitality, events, and grassroots initiatives, with opportunities for wider fan engagement to follow during the partnership.
The value of the deal has not been disclosed.
