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PRIVACY
Enterprise

Birmingham Royal Ballet takes on new communications director

Ms Larson started in the role at BRB on August 11, 2014

Birmingham Royal Ballet's Aladdin

has appointed a new director of marketing and communications.

Kara Larson previously worked in a number of senior marketing and communications roles for opera companies and performing arts centres in the United States including San Francisco Opera, Carolina Performing Arts and the Gimmerglass Festival.

Ms Larson also founded Arts Knowledge, a consulting firm that implemented data analysis, audience growth studies and pricing and revenue maximisation schemes for arts companies across America and Canada.

She took up the role at BRB on August 11, 2014.

Christopher Barron, chief executive at Birmingham Royal Ballet, said: "I'm delighted to welcome Kara Larson to the company. She is a proven leader with extensive experience in a range of senior posts.

"She will take charge of an excellent communications team at a vital time for the company and ensure that Birmingham Royal Ballet continues to engage comprehensively with its audiences, stakeholder, staff and the wider public.

"I believe that Kara will help build on our reputation and ensure that great communications supports the work of the company as a whole."

Ms Larson said she was delighted to be joining the Birmingham Royal Ballet team.