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A full-service advertising agency is on course to deliver one of the largest TV ad campaigns in MG Motor º£½ÇÊÓƵ's history.

Birmingham-based M3.agency has extended its relationship with the famous Longbridge automotive brand by creating the commercial to launch its new MG3 Hybrid+ car.

The advert, which made its TV debut during Aston Villa's match against Liverpool last night, will run across all major º£½ÇÊÓƵ terrestrial and satellite channels and several European stations in key markets and will be followed by a second phase in June.

It was filmed on the Brindleyplace estate in Birmingham city centre and Sutton Park in the north of the city and was themed around the 'aura' that a person gives off when they are driving.

The agency's group creative director Justin Griffiths said: "We wanted to flip the thinking behind traditional automotive TV adverts by making the car the principal character in the advert, delivering its own features and emotional connection with the audience.

"This is one of the biggest TV commercials and supporting campaigns we have undertaken for MG in the five years we've worked together and highlights our shared belief that it will be a major seller in the hybrid vehicle market."

M3.agency, which also has offices in Albrighton near Wolverhampton, also runs brand development, creative, digital marketing, media planning and web development services. Its client roster includes Ford Money and Formula One Autocentres.

Managing director Nick Lovett added: "We are very proud that MG Motor º£½ÇÊÓƵ has placed its faith in a West Midlands agency to deliver its latest new model launch across Europe.

"There is so much talent and creative skills in our region but a lot of big brands just look immediately to London or other European capitals for their design and creative work.

"This is a major shot in the arm for our area and we're hoping the adverts prove as popular as the car will inevitably be."