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The best start-up firms in Wales revealed

The overall winner of the Wales Start-Up Awards 2020 is green pet product firm Project Blu

Project Blu

The best start-up firms in Wales have been revealed with the overall title going to sustainable pet brand Project Blu.

The Cardiff-based firm took the overall title in the 2020 Wales Start-Up Awards (winners in full below).

Founded by Geryn Evans in 2019, Project Blu is revolutionising the pet accessories market by transforming polluting materials, including fishing nets, ocean bound plastic, leather waste and recycled clothes, into pet products such as dog beds, collars, leashes and toys.

Project Blu has already received support from Mars Petcare and was chosen to attend its Leap Venture Studio in the USA earlier this year. It was also named the Green Start-Up of the Year and the Global Start-up of the Year in the awards.

Cardiff-based Yoello took the categories of Fintech Start-Up of the Year and Mobile and Emerging technologies Start-up of the Year.

It has recently created an app-less mobile ordering solution for the hospitality industry which has become a vital tool during t pandemic to enable businesses to reopen and trade safely with social distancing in place.

The Wales Start-up Awards, held online for the first time, showcases the best new businesses in Wales every year. The awards are open to Welsh firms less than three years old.

Professor Dylan Jones-Evans, who created the awards in 2015, said that despite the challenges faced by businesses across Wales, new firms had continued to make a significant impact over the last six months: