Reach, the publisher of Belfast Live and the Northern Ireland edition of the Daily Mirror, has confirmed the appointment of Alistair Bushe to its editorial operations in Ireland.
He joins the company from JPIMedia where he is currently Editor of the News Letter.
Alistair will take on the newly-created role of Senior Editor (Ireland) with a focus on growing customer registrations across Reach’s six digital brands - Belfast Live, Dublin Live, Irish Mirror, Cork Beo, RSVP Live and Buzz - as part of the publisher’s Customer Value Strategy.
READ MORE: {}
Additionally, he will also take over as Editor of the Daily Mirror in Northern Ireland from Kevan Furbank who is Managing Editor across Reach’s growing portfolio of news brands in Ireland.
Chris Sherrard, Reach’s Audience and Content Director for Ireland, said: “I’m delighted that Alistair is to join us at a very exciting time for our plans here.
“I’ve known Alistair for a while and been an admirer of his work from a distance so it’s great news that he’s joining us.
“We have built up a sizeable audience through our national newspapers and websites across Ireland and getting to know our readers much better and creating loyal audiences is a key strategy for the business.
“Alistair’s expertise in driving subscriptions under the News Letter’s model makes him the ideal person to apply that approach to our registrations drive.
Most Read
“In addition, Alistair will take over as Editor of the Daily Mirror in Northern Ireland, tasked with continuing to build on the robust performance of the paper in recent times.
“Alistair’s appointment will enable Kevan Furbank to focus on the vital role as Managing Editor for Reach in Ireland and my thanks to him for his sterling efforts with the Mirror in his time as Editor.”
Alistair said: “I'm absolutely delighted to be joining the team at Reach for what promises to be a really exciting role full of different challenges.
"Firstly it's a real honour to have been appointed editor of the Daily Mirror in Northern Ireland and I look forward to working with what I know is a hugely talented team of journalists.
"I have also been well aware of how the company's websites right across Ireland have been enjoying tremendous growth over recent years.
"I'm hoping that I can use my skills and experience to help grow those audiences even further while building registrations for all of the Irish websites.
"It's been a tremendous honour to have edited the News Letter for more than five years but I can't wait to get started in this exciting new position with Reach."
The appointment comes as Reach continues the expansion of its digital audience and editorial teams around the network. In March the company announced it had 5.8 million total registered users right across its 海角视频 and Irish portfolio, towards its target of 10 million by the end of 2022.