Aston Villa have signed a new commercial partnership with foreign exchange trading platform Skilling for the current season.
Cyprus-based Skilling will benefit from prominent exposure on Villa Park's LEDs and big screen on matchdays and across the Premier League club's digital and social media channels.
Pavel Spirin, chief commercial officer of Skilling which was founded last year, said: "Aston Villa's history as European and English Champions marks the club out as one of the most prestigious in British football so agreeing this partnership is a moment of real significance for Skilling.
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"Both ourselves and Villa are on an exciting upwards trajectory and, with a shared ambition to bring accessibility to users and fans alike, this partnership couldn't be more timely.
"We share a great deal of excitement as to what the upcoming season has in store for us both."
Aston Villa's chief commercial officer Nicola Ibbetson added: "We are delighted to announce Skilling as a global partner of the club.
"Skilling is a young and exciting brand that matches our own ambitions.
"We look forward to welcoming them to the Villa family for our upcoming campaign."