º£½ÇÊÓÆµ

Oops.

Our website is temporarily unavailable in your location.

We are working hard to get it back online.

PRIVACY
Enterprise

Apprenticeship training provider to JD Sports and Liverpool FC secures £5m and makes acquisition

The company also works with Manchester Airports Group and Transport for Greater Manchester

Apprentify works with JD Sports as well as Liverpool FC and Manchester Airports Group(Image: PA)

An apprenticeship training provider, which works with JD Sports, Liverpool FC and Pets at Home, has secured a £5m investment from BGF and made an acquisition.

Alderley Park-headquartered Apprentify specialises in digital marketing, social media and tech courses.

The investment, alongside debt funding from OakNorth, has allowed the business to acquire West Midlands-based Netcom Training, a digital training provider for adults seeking to up or reskill.

READ MORE: Pets at Home names outgoing Sky boss as new CEO

The funding boost has also helped position the group to "execute an ambitious buy and build strategy" in the apprenticeship and adult education market.

Executive chairman Jonathan Fitchew said: "For most businesses, grappling with talent issues continues to be their greatest challenge.

"We help to solve this for businesses, developing peoples’ skills to enable them to take on quality roles, while closing the skills gap across sectors.

"In recent years, we’ve built up a strong reputation amongst employers for our value-add approach and active involvement in the development of high-quality candidates, significantly contributing to our high apprentice success rate."