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Enterprise

Newcastle bar group criticises Government's 'stop-start' Covid policies after sales plummet

Apartment Group owns House of Smith, Madame Koo, and Florita's in Newcastle as well as a number of hotels in the rural North East

Newton Hall wedding venue, Northumberland, which is owned by Apartment Group(Image: Newton Hall website - with permission)

A North East bar and hotel group has seen its turnover fall by more than 40% after lockdown forced its sites to close for several months.

Apartment Group - which owns a number of venues including the Madame Koo, House of Smith, and Newton Hall - saw its turnover drop from £3.86m in 2019 to just £2.18m for the year ending July 31, 2020.

The 43% drop in sales was caused by the Government's decision to close all non-essential businesses in order to fight the coronavirus pandemic. The lockdown measures, which began on March 20, 2020, were described in the company's accounts as having a "detrimental impact" on the group's trading.

While the company closed its venues in line with lockdown measures, the Apartment Group said its ability to plan and adapt to the crisis had been undermined by the Government's "stop-start" approach.

Debrah Dhugga, Apartment Group's chief operating officer, said: "As with so many other businesses, having virtually no sales over the last 12 months has proved extremely challenging, and resulted in a considerable decrease in turnover and profit.

"Covid 19 delivered such an unusual set of extreme circumstances, and no one had any pre-prepared strategy on how to deal with the situation.

"Adapting and planning on a daily basis was made even more difficult with the stop-start instructions coming from Government.

"Regrettably, unwanted decisions have had to be made to protect the business, affecting staff and suppliers, to ensure that we will come out of the other side and flourish once again.