Sportswear brand Castore has signed a four-year deal with GB Taekwondo to take the Olympic and Paralympic sport to Paris 2024 and beyond.
The agreement comes after the Manchester-headquartered company partnered with Wolverhampton Wanderers and Newcastle United, McLaren F1, England Cricket, Cricket South Africa and Samoa Rugby Union in 2021.
The business, which is backed by the likes of Sir Andy Murray and the billionaire owners of Issa, also relocated its head office in Liverpool last year.
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Co-founder Tom Beahon said: "Castore is delighted to welcome GB Taekwondo as our most recent high-performance partner and Olympic/Paralympic sport to truly strengthen our presence on the global stage of competition.
"We were impressed by the passion, drive and commitment of GB Taekwondo and their athletes when sampling the garments which aligns perfectly with our Better Never Stops ethos.
"It is no surprise that GB Taekwondo continue to achieve success at major competitions by striving for marginal gains and improvements."
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GB Taekwondo chief executive Matt Archibald added: "The next cycle of activity for GB Taekwondo is one which excites us, and we look forward to both organisations continuing to deliver high performance and technical excellence over the coming years.
Partnering with a brand that is so committed to making technically excellent garments was non-negotiable.
"Couple that with the energy, passion, and ambition we have seen from the Manchester-based founders and their leadership team, and we see a great fit with the organisations.
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"I was really impressed when I met Castore co-founder, Tom Beahon, at their Manchester headquarters.
"He showed great interest in Olympic and Paralympic sport and is committed to supporting our athletes with their Paris 2024 campaigns.
"We see many parallels between Castore’s DNA and bold approach with the GB Taekwondo journey from start-up and obscurity to a world-leading taekwondo nation in a few exhilarating years.
"However, it was athlete engagement that sealed the decision. Our fighters were excited with the quality of the range and designs when we met the Castore team to sample the products."