FTSE 100 car insurance to loans group Admiral is returning as headline sponsor for Pride Cymru’s annual LGBT+ event.
The longstanding partnership is part of Admiral’s commitment to inclusion.
Admiral, which employs more than 7,000 in South Wales at offices in Cardiff, Newport and Swansea, will sponsor the weekend section of the LGBT+ charity’s online Pride event from August 24-30.
Due to social distancing precautions, Pride Cymru announced earlier this year that its annual Big Weekend would not take place in its usual format, and will be streamlined instead.
Charlotte Bennett, head of diversity and inclusion at Admiral, said:“We have been a proud sponsor of Pride Cymru since 2000, and as one of Wales largest employers, it’s an important way to show our commitment to LGBT+ diversity and inclusion.
"Our support also means a lot to our employees, and they are excited to be celebrating Pride digitally with their families and friends. As well as supporting their Big Online Week, we are also delighted to have funded a community online meeting space this year, allowing groups to keep in touch during these challenging times.”
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Gian Molinu, chair at Pride Cymru, said: “We are grateful for Admiral’s consistent support. They have shown tremendous commitment to helping us support our community and prepare for our online event.
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With so many social events and venues cancelled or closed because of the pandemic, we recognise that people within the LGBT+ community can feel especially isolated and disconnected from each other. We want to show that Pride cannot be cancelled.
While we have our community, we have our Pride. We are proud to work with Admiral to offer a platform for our community to come together and to celebrate diversity while highlighting the barriers LGBT+ people face.
“For this year’s online event, we have the opportunity and flexibility to do something different. As well as having a fantastic range of entertainment from local and national talent, we have some really thought-provoking panel discussions lined up.
"Throughout the week, there will be discussions dealing with different issues affecting our community which show that our fight for equality and inclusion is far from over.”
Pride Cymru’s Big Online Week will run between 24 and 30 August.