º£½ÇÊÓÆµ

Oops.

Our website is temporarily unavailable in your location.

We are working hard to get it back online.

PRIVACY
Enterprise

£34m economic impact of final Black Sabbath gig

Huge uplift to West Midlands and º£½ÇÊÓÆµ economy from heavy metal celebration according to newly published research

Ozzy Osbourne and Black Sabbath's final show at Villa Park in Birmingham generated almost £34m in economic impact(Image: Ross Halfin)

The final concert by heavy metal legends Black Sabbath boosted the tourism economy by more than £30 million, according to newly published research.

The 'Back to the Beginning' gig at Villa Park in Birmingham added £33.8 million to the º£½ÇÊÓÆµ economy, £27.6 million of which has been retained in the West Midlands.

The all-day concert on July 5 welcomed 42,000 music fans to the home of Aston Villa and saw performances from stars such as Yungblud, Metallica and Guns N' Roses before Ozzy Osbourne and the original Black Sabbath line up closed out the event.

It proved particularly poignant as Ozzy died just two weeks later aged 76.

for Cure Parkinson's, Birmingham Children's Hospital and Acorns which runs three children's hospices in Birmingham, Walsall and Worcester.

The new research into its fiscal impact has been published by the University of Birmingham's City-Region Economic Development Institute (City-REDI).

Matt Lyons, who conducted the analysis, said: "Ozzy was a proud Brummie and his legacy can be seen across the city.