A major survey will be launched to discover how people experience arts and culture in their everyday lives in the West Midlands.
Repondents will be asked what cultural activities they have taken part in during one 24-hour period, from noon on Friday 24 to noon on Saturday, October 25.
Residents across the region are encouraged to fill in the short questionnaire at www.24hourculture.co.uk.
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Wolverhampton-born actress Meera Syall MBE is backing the survey.
Ms Syall said: “If you care about the arts, please take the 24 Hour Culture Survey. This is a 24-hour dash to map out how much the arts matter to us all.
“The West Midlands is full of great culture, from Wolves to Warwick, bhangra to The Bard himself, and some of Britain’s funniest, most creative and talented people.
“If you plan to read a book, play an instrument, take a dance class, watch a film, laugh at something on Youtube or take your kids to the theatre over the course of the day, just tell the survey. It’ll help us all shout about the value of the arts.”
The 24 Hour Culture Survey has been commissioned by 22 of the West Midlands’ arts organisations including the , , Birmingham Royal Ballet, Compton Verney, the Belgrade Theatre Coventry, DanceXchange, Ironbridge Gorge Museums and Wolverhampton Grand Theatre.
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Its findings will be used to inform arts policy, both by arts organisations and local authorities and government.
Joanna Reid, director, Belgrade Theatre Coventry, said: “We want to encourage people to realise what arts and culture means to them in their normal everyday life.
“They may not think that they take part in arts and culture but my hunch is that most people do some kind of cultural activity as part of their weekly routine – from being part of a book club to playing a musical instrument for pleasure, to take part in a dance class. It all counts.”
“We have an amazing diversity of cultural life here in the West Midlands. Our hope is that the 24 Hour Culture Survey will help people to value the part that arts and culture already plays in their life, rather like how the RSPB Big Garden Birdwatch Survey has made many people appreciate the bird life in their gardens.
“We hope that by valuing arts and culture, they will want to protect it and participate more in it.”
Findings from the 24 Hour Culture Survey will be analysed by experts at the Royal Shakespeare Company’s Audience Insight team, and will be released before the end of 2014.