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More than 100 new care roles are being created in Hull by expanding provider Cera.

With a £500 golden hello for certain positions, the company is confident in establishing a strong team as it takes an office in the city.

A total of 120 roles have been identified, across care assistant, care co-ordinator, care quality lead and branch manager positions.

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They will be served from One Business Village on Emily Street.

Cera prides itself on a digital-first approach, freeing up staff from paperwork to provide the services, and already acts for more than 300 care commissioning groups and local authorities, performing 40,000 in-person visits to patients’ homes every day.

London-headquartered, it was co-founded by entrepreneur, physician and policy expert Dr Ben Maruthappu MBE, and its advisory board is chaired by Sir David Behan, the former chief executive of the Care Quality Commission.

Ian Rosner, chief operating officer, said: “A career in care is one of the most rewarding paths you can take and there is a huge demand for professional, compassionate carers in Hull and across the º£½ÇÊÓƵ. The feeling of caring and making a difference to the lives of others in your city is incomparable. It doesn’t matter what stage of your career you’re at, if you’re reliable, empathetic and friendly, it's time to consider joining the caring profession in Hull.”