º£½ÇÊÓÆµ

Oops.

Our website is temporarily unavailable in your location.

We are working hard to get it back online.

PRIVACY
Enterprise

10 Questions For...Ben Bennett, CEO at Luminous XR

The boss of the Newcastle augmented reality firm answers our questions

Ben Bennett, CEO of Luminous XR(Image: Luminous XR)

What was your first job (and how much did it pay)?

My first job was in 1998 working for a pioneering streaming media startup in the Ouseburn called Kclass, headed up by a very charismatic CEO who was previously a competition winning bodybuilder. This was pre-YouTube and back then, the challenge was to try and stream video to non-smart phones with woeful bandwidth. The response we got from most people was that video on a phone would never catch on - who would have thought! It was a great experience, but a classic example of when the idea was too far ahead of the technology and unfortunately, the business struggled. I probably started on around £18k straight from uni, however it was the tech, the team, the cool office and the latest laptop I got as part of the role that was far more exciting than the salary.


What is the best advice or support you’ve been given in business?

I think when running a business, it’s critical to have clear goals and milestones to achieve them. It’s very easy to get bogged down in day-to-day tasks, one of our non-execs once coined the phrase ‘busy fools’. Just because you are busy, doesn’t mean you are on track for success. Now, I always try to evaluate a task and constantly ask myself: “Is this going to get me closer to my goal, or not?” If not, it can wait while I prioritise the things that matter more.


What are the main changes you’ve seen in your business/sector, and what are the challenges you’re facing?

Covid has drastically changed the business landscape, we have a generation who have never worked in an office and have no desire to. Trying to build and maintain a good team culture and moral is hard when you’ve only met each other on a screen. One of the big challenges many companies currently face is attracting good talent and getting them back into the office more regularly.

What would your dream job be?

My dream job would be a tech / angel investor where I could hopefully advise new startups on what not to do! As I’ve learned most things the hard way, by failing at them the first time round!