A Welsh dairy business has announced plans to open a new distribution hub in Cardiff as it looks to expand and create new jobs. Haverfordwest-based Totally Welsh will be opening a new 10,000 sq ft distribution hub off Penarth Road in the city, initially creating five new roles.
The firm aims to meet its increasing customer demand with the new hub while supporting the company’s plans to scale up its direct-to-consumer and business-to-business services across south-east Wales. Founded in 1990, Totally Welsh has become a household name with its Welsh milk and other dairy products, employing around 110 people across its three sites and achieving a turnover of £17m in 2022.
The new roles will range from delivery drivers to customer service representatives, with further employment opportunities expected in the coming years. The firm supplies supermarkets, hospitals, schools and independent retailers, as well as delivers bottled milk to over 7,000 doorstep customers.
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Although its primary market is south Wales, it delivers three times a week into England, with delivery vehicles reaching as far as Southampton. Its milk bottles are processed on the first new large-scale glass bottling line built in the 海角视频 in 40 years, representing an investment of over £1 million.
General manager John Horsman said: “Totally Welsh has always been about more than just dairy for us. The brand embodies the Welsh community spirit. "This new hub isn't merely an expansion; it's a reinforcement of our ongoing commitment to bring high-quality, local produce to more people while championing job creation and sustainability."
The company said its engagement with the Business Wales Accelerated Growth Programme (AGP) has been instrumental in advancing its goals. The company has received tailored support with sustainability, workforce development, and market expansion.
Mr Horsman said: "The support from AGP has been invaluable. From marketing insights to tactical business advice, their guidance has been a cornerstone of our expansion strategy and sustainability goals. This expansion aligns perfectly with our long-standing commitment to sustainability. We're not just bringing jobs to Cardiff; we're bringing a vision for a greener, more sustainable future.”
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Totally Welsh has also pledged to achieve net zero carbon emissions by 2050. A recent benchmarking exercise revealed that while the average carbon footprint in the dairy industry stands at 1200g CO2 per litre manufactured, Totally Welsh's footprint is just 186g CO2 per litre manufactured, thanks to a meticulous approach to sourcing and operations.
Managing director Mark Hunter said: “Our milk is locally sourced, drastically cutting down journey times to our plant. Additionally, we've fitted solar panels on our factory roof as a backup to our main power supply, and we're making strides in recycling - our poly bottles already include recycled content.
“We're in the process of shifting our fleet to electric vehicles, especially for city-centre operations. It's not just about meeting benchmarks, but about setting new, greener standards for the industry."