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Economic Development

Virtual reality for Jaguar Land Rover as it looks to the future

Jaguar Land Rover is using computer simulations to stay ahead of the pack and cut development costs.

Vince Cable in one of the Jaguar Land Rover simulators at Warwick Manufacturing Group.

What happens if you are driving along and someone spills coffee in your lap? How would you react at the wheel if someone was being sick on the back seat? How would your car react if the weather suddenly dropped to -20C?

These are all question being addressed by as it develops new models – but not in the real world.

to prolong its incredible success of late – and using virtual reality is now playing a vital part.

Testing in a computer-generated world – which JLR does at its Virtual Reality Centre, in Gaydon, and at , in Coventry, it enables work to take place before a car is completed, meaning it can get out to market sooner.

It can take as many as 30,000 tests before a car is passed as safe to drive, so the facility has the capacity to drive down the environmental impact by reducing, or potentially eliminating, the need for physical prototypes.

The car giant is now leading a government scheme to invest £10 million in universities to develop virtual simulation technologies to help improve and accelerate the car design process, including at the University of Warwick.

Some of the work examines driver reactions to a range of encounters – from a low sun to a stomach-churning smell, as well as more technical aspects of the car.

Director of vehicle engineering at Jaguar Land Rover Mark Stanton said: “When I first started, the only way we would be able to test the defrosting system in a car would be to go to the Arctic Circle with a group of engineers, test it and wait for problems to occur.