Both born in 1909 in England, and Morgan were two iconic British brands waiting for the perfect opportunity to collaborate.

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With Morgan about to launch their first zero-emission, all-electric car, the EV3, and Selfridges motoring ahead with its drive to put sustainability at the core of its business, the opportunity has finally arrived.

Selfridges and Morgan are creating a limited edition of the EV3, called º£½ÇÊÓÆµ 1909 Edition, blending Morgan’s legendary engineering know-how and iconic design with Selfridges’ famous flair for fashion.

After being showcased in Birmingham, the º£½ÇÊÓÆµ 1909 Edition will be officially launched at the London Oxford Street store at the end of November.