A chamber of trade is set to hold a "critical" meeting with concerns that dwindling numbers are putting its future under threat.
The Llangollen Chamber of Trade and Tourism says it has seen a drop in the number of businesses attending meetings.
They say a new focus and direction is needed and wants new business representatives to attend the next meeting at The Three Eagles, Bridge Street, Llangollen on Tuesday October 8 at 5.30pm.
Existing members of the chamber are also encouraged to attend as they bid to "reinvigorate" the group.
Chair of the chamber David Davies said: "Llangollen is in a unique position to elevate its’ position as a ‘must see’ destination when visiting North Wales.
"We are included in the 11 mile corridor of the Pontcysyllte Aqueduct’s World Heritage site and with our beautiful valley landscapes, the River Dee, Dinas Bran Castle and Steam Railway, not to mention excellent eateries and high quality accommodation attracting visitors, it is right that as a chamber we should push our town to the forefront of the minds of potential visitors and the media.
"It is also important that our town benefits local residents from providing quality employment opportunities and an eclectic mix of shops to bolster the ‘shop local’ movement.
"We want to attract new businesses to the chamber and to Llangollen that complement our existing infrastructure.
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"We are looking to work with entrepreneurs, schools and key stakeholders to support the town’s development in order to boost visitor footfall all year round, not just from Easter to October half-term.
“We look forward to getting stuck in and reinvigorating the Chamber with gusto and enthusiasm and encourage as many people as possible to come and join us at this exciting time.”