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The CEO of a tech start-up has chosen to shut down the business after realising her passion for the business was no longer there.

Ike Cooke, co-founder of Liverpool-based Bundant, shared on social media that she is set to wind down the company.

The firm offered a home refill service centred around a smart device, The Bundantband, which attaches to kitchen containers. This technology tracks usage and automatically orders refills before products run out, as reported by .

Founded in early 2023 by Cooke and Pedro Jurado, the business counts London-based accelerator Founders Factory as its lead investor. It also secured support locally from Baltic Ventures and LYVA Labs.

In , Ike said: "Passion is a complicated word. It’s often overused or confused with excitement.

"Since the start of Bundant, we’ve worked with passion. Sometimes with excitement, frustration, hope, fear, or exhaustion—but passion was always there."

"Passion means putting your whole self into something, staying steady and focused. It’s more powerful than patience; it keeps you going even when the road is long.

"But after two years, we’ve realised we’ve run out of it. It feels like a break up. We’ve reached milestones, worked with an amazing team, and even successfully fundraised.