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PRIVACY
Economic Development

Standing for sustainable living

The Birmingham Post Business Awards is back and bigger than ever this month. Here, sponsor IKEA explains why it is supporting the environmental award

Nuz Chagan, marketing leader at IKEA Birmingham, Joanne Randle, acting store manager, and Emily Grizzle, marketing specialist

The is back and bigger than ever this month. Here, sponsor IKEA explains why it is supporting the environmental award

At IKEA, sustainability is a partof our roots.

Our company comes from the farmlands of Sweden where thin soil and harsh conditions meant people had to be innovative and strong-willed to make the most of limited resources.

We've grown a lot since our humble beginning in 1943, but our values haven't changed.

We believe that through our strategy "People and Planet Positive", we can build on our many years of working with environmental and social issues and play our part in meeting the world's biggest challenges, while growing our business.

Our strategy focuses on three areas:

* Inspire and enable our customers to live a more sustainable life at home – taking the lead in developing and promoting products that help customers save or generate energy, reduce or sort waste, use less or recycle water – at the lowest possible price.

* Strive for resource and energy independence – securing long-term access to sustainable raw materials, promoting recycling and using resources within the limits of the planet, producing more renewable energy than we consume.