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Economic Development

Southport Beales to reopen with a 'very new look' after pandemic forced 2020 closure

Great news for the Merseyside town's high street

Beales department store on Lord Street in Southport. (Image: Andrew Brown Media)

Beales department store, which closed in Southport last year due to the effects of the pandemic, is to reopen with a "very new look".

The Lord Street store is set to open in August after the chain was bought by New Start 2020, and will be filled mostly with retail concessions.

The store will employ around 40 members of staff following an investment of £800,000 by the firm run by Tony Brown - who was chief executive of the former Beales.

Last year, he opened Beales in Poole, followed by Peterborough earlier this year, with Southport due to be the third.

Beales in March last year as the Covid pandemic hit the º£½ÇÊÓÆµ and the firm went into administration - the same month that Debenhams also closed in the town.

Beales' chief executive Tony Brown

Mr Brown said: “This is a new concept for Beales, one which we have launched in our stores in Poole and Peterborough where it has proved to be really successful.

“I honestly believe that customers want to see a local department store opening in Southport again.

“The old department store model is broken, because it was too costly to maintain.