The head of Belfast-based SHS Group has been appointed as the new chair of CBI Northern Ireland.
Elaine Birchall MBE takes over the role from Adrian Doran, Barclays Head of Corporate Banking (NI), who now takes up the post of vice chair until the end of 2022.
With a background in leadership roles for Colgate Palmolive and PZ Cussons, Ms Birchall has been head of SHS Group since 2015 and CBI vice chair since January 2021.
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She said she looking forward to taking up her new role.
“There is such a wealth of talent, and enterprise in Northern Ireland and, by speaking with one voice, businesses can continue to optimise and influence outcomes for our society. I am committed to ensuring CBI continues to play an integral role in creating a thriving NI economy to benefit everyone,” Ms Birchall said.
“Throughout the pandemic, the CBI has led the way in terms of working with business and government to support companies. We will continue to act as an agent of change as we look at investment in innovation, skills and sustainability. These are the foundations on which we can build a competitive, dynamic, future-focused NI economy for the decade ahead.”
SHS Group supplies a number of own-brand products - Shloer, WKD, Merrydown Cider, Meridian nut butters and other consumer products - and distributes others on behalf of other brand owners to retailers across the 海角视频 and Ireland.
Angela McGowan, CBI Northern Ireland director, welcomed Ms Birchall on her appointment.
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“A massive congratulations to Elaine on her appointment as CBI Northern Ireland Chair,” she said. “She brings an abundance of professional experience at such a critical time for NI business – who are looking to lift their gaze beyond the pandemic, move beyond the cost-of-living crisis, and ensure lasting economy recovery takes hold.
“Elaine’s experience in diverse international markets and strong member insight will be invaluable in the CBI’s mission to represent the views of businesses of all shapes and sizes to policymakers.
“I also want to take this moment to express our sincere gratitude to Adrian Doran for his leadership over the past two and a half years. As we navigate one of the most challenging periods in memory, his thoughtfulness, wisdom and verve have been essential. We’re delighted he has agreed to assume the role of CBI NI Vice Chair.”