Specialist investor Mercia Technologies has announced its second deal in the space of a week.
The Henley-based company, which has acquired a 21 per cent stake in VirtTrade, the digital card trading platform technology business, for £1.5 million.
VirtTrade is the first direct investment made into a company from the group's third party funds managed by subsidiary Mercia Fund Management since the listing.
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Last week, it announced as part of a three-stage funding deal worth a total of £1.75 million.
VirtTrade's trading engine takes the principle of a traditional printed card or sticker album and turns it into an interactive digital trading environment.
Unlike traditional trading cards, VirtTrade's products can take live data feeds from a player, the IP owner and the outside world.
Mercia's investment in VirtTrade, which was founded in 2012, comes ahead of the launch of its first cards later this year.
Mark Payton, chief executive of Mercia Technologies, said: "VirtTrade, having created a digital trading card platform and secured significant partnerships, is an exciting and well regarded business that fits well with our investment strategy.
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"The trading cards sector has yet to succumb to the digital revolution and we believe this business is well placed for rapid growth across multiple markets."
John Howard, chief executive and co-founder of VirtTrade, added: "We are thrilled by Mercia's increased commitment and their recognition of the significant potential VirtTrade's technology offers in disrupting a sizeable global industry.
"We are currently developing several digital collectables for major established IPs and we are grateful for Mercia's continued support."