A retail park in Salford that currently houses a McDonald's, KFC, and a Grosvenor Casino could be replaced by a 'vibrant' waterfront community with hundreds of homes.
The Riverside Retail Park site, where Regent Road meets Ordsall Lane, has been earmarked for extensive regeneration.
Imco Holdings Ltd and Forshaw Group have been developing plans for the site including the construction of 808 new apartments across three buildings, offering varied accommodations from one to three-bedroom units.
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Additionally, blueprints include a two-tiered Pavilion which promises to bring new retail and hospitality venues, alongside provisions for corporate and local gatherings.
Champions of the proposal say it could attract more than 1,900 new residents and create jobs, with an expected £23m boost to the local retail and service sectors, and a yearly contribution of £1.7m to Salford council through council tax revenues.
A spokesperson said: "Riverside Place, Salford will breathe new life into this brownfield site, drawing upon the area's rich history and local character, while paying homage to its past as the former Globe Bottling Works.
"The Pavilion building creates a genuine opportunity to provide new facilities serving both the development and existing community, while opening up the riverside for everyone to enjoy."
The plans also aim to 'open up the River Irwell' and transform the area from a 'car-dominated retail site' into a space where people can walk, meet and relax.
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This includes a landscaped ramp and tiered seating to connect the proposed new homes to the existing riverside walkway, creating new pedestrian and cycle routes in the city.
An outline planning application for the scheme is expected to be submitted to Salford council this summer and could be decided later in the year.
The existing retail park is set to stay open until planning permission is decided, with the developers hoping to gain a seal of approval.
A public consultation on the regeneration plan is taking place until May 22, with a drop-in event at Silkbank Wharf on 21 Derwent Street, Salford, on May 13 from 3pm to 7pm.
If the scheme is approved, it could mark the start of huge changes in the area, where there are separate plans to build 3,000 homes on part of the existing Regent Retail Park located nearby.
Salford council is also working on plans to transform the land along the River Irwell into a 'vibrant and accessible urban park', with walking and cycling routes from Salford Quays to Peel Park.