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Rich List 2008: 6. (4) Felix Dennis £750m (£710m)

Fortunately for Felix Dennis’s bank balance, his web-based magazines are taking off in a big way.

6 (4) Felix Dennis £750m (£710m)

It seems libidos are falling in the lad’s magazine sector on both sides of the Atlantic, which isn’t particularly good news for Felix Dennis’s publishing empire.

Sales of Maxim are down 18 per cent in the º£½ÇÊÓÆµ on top of previous falls. In the US, where sales have not tumbled quite so sharply, Felix Dennis has off-loaded the titles in his Dennis Publishing Inc subsidiary for a reported £120 million.

This includes Maxim, Stuff and Blender which have been bought by private equity fund Quadrangle Capital Partners.

Fortunately for Felix Dennis’s bank balance, his web-based magazines are taking off in a big way with Monkey, his digital men’s magazine launched early in 2007, breaking all records. His motoring magazines, Auto Express and the newly-acquired Octane are also performing well, as is Men’s Fitness.

A new editor - Michael Donlevy - has been appointed at Maxim in the º£½ÇÊÓÆµ to turn things round, with a brief to review the direction of the magazine while building on the success of the website.

There’s still plenty of good news for Felix Dennis, who first came to public attention in 1971 as one of three defendants in the Oz obscenity trials.

His news weekly The Week continues to grow quickly as does its sister publication The Week in the US, which was not included in the sale to Quadrangle. The Week contributes nearly £10 million pounds to Dennis Publishing’s £75 million-plus annual turnover, and is very profitable.