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PRIVACY
Economic Development

Record visitor numbers come to Birmingham

New research suggests spending also on the rise as visitor economy supports more than 2,000 new jobs in 2013

City of Birmingham

Birmingham attracted record visitor numbers last year while their spending reached new highs, according to research.

A record 34 million people came to the city last year and spent £5.34 billion, up from £5.28 billion in 2012, according to new figures released by Marketing Birmingham's research arm the Regional Observatory and tourism research body, Global Tourism Solutions.

The 'STEAM' report, produced annually to assess the economic impact of visitors to the º£½ÇÊÓÆµ's major cities, also revealed that the increased spend helped to create an additional 2,100 jobs for the city and surrounding region - up three per cent to 63,675 jobs.

Since 2006, the number of people visiting Birmingham has gone up by 12 per cent, or 3.6 million, with the value of the city's visitor economy increasing by 20 per cent, or £8.8 billion.

Coun Ian Ward, deputy leader of Birmingham City Council, said: "The impact of Birmingham's many wonderful attractions continues to bring wealth and growth to the region.

"These record visitor figures have seen more jobs created in a sector that continues to drive both local and national economic growth.

"More people than ever are choosing to spend their leisure time here. Our continued investment in transport links, infrastructure and marketing have all contributed to this ongoing success."

Paul Kehoe, chief executive and chairman of Marketing Birmingham, added: "This growth in visitor numbers is great news for everyone connected with the city and is a clear sign that Birmingham has now become a world-class tourist destination.