Over 500 jobs are set to be created across the Liverpool City Region this year after a marketing and comms agency launched a new scheme aimed at upskilling young people.
Jayne Moore Media has launched its new 'movement' called I Am Moore, hoped to support young people secure long-term employment.
CEO of Jayne Moore Media Group, Jayne Moore, said: "Like for so many, the pandemic made us identify the need to diversify the business to build back stronger and to stay ahead.
"Thankfully, I am happy to report that this has paid off and we are in a strong position as we navigate the start of 2021.
"An exciting development from this strategy was I Am Moore. Recognising that, we held a strong shared value for giving back to our community and supporting those who have less opportunity to succeed.
"I Am Moore was born with the aim of creating ladders of opportunity for young people who may not have many options open to them."
I Am Moore is a registered learning provider and an authorised gateway provider for the Department of Work & Pensions’ Kickstart Scheme, aimed at working with large and SME businesses to give young people an opportunity to enter the world of work.
It will take people 16-24 and match them with a six-month paid work placement.
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Working with business leaders across the city region, it has already created over 175 opportunities for young people, and promises over 500 jobs during this calendar year.
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The new I Am Moore CEO, Stuart Fitzgerald, said: "We are motivated in our mission to create a lasting legacy on the lives of young people, helping them to acquire and sustain the very best skills and careers that enable them to fulfil their true potential.
"At I Am Moore we mobilise our shared passion for being ethical and socially responsible, and are committed to social justice by collaborating with employers to create employment opportunities for local young adults who are entering the labour market - or even those 25+ seeking new challenges."
First to sign up to the new venture is Liverpool-based civil and structural engineers, Sutcliffe, and BioGrad Laboratories.