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PRIVACY
Economic Development

North East mayor appeals to regional companies to sign up for good business scheme

The Shine scheme aims to get businesses to promote health and wellbeing, green credentials and other factors

Clare Williams from Unison with North East mayor Kim McGuinness at the launch of the Shine initiative(Image: North East Combined Authority)

North East mayor Kim McGuinness has launched a new initiative that aims to get companies to sign up to a range of good business practices.

Shine is part of the mayor’s New Deal for North East workers, which aims to boost skills and employment opportunities for local people, helping them get work, stay in work and build their careers. The mayor hopes to see more than 300 employers become part of Shine in its first year, reaching more than 50,000 working people in the region

The project offers four levels of membership that promote areas of good business practices including health and safety, wellbeing, green credentials, community engagement, and ways that good work can help reduce child poverty. The initiative was launched with an event at South Shields attended by around 350 companies.

Ms McGuinness, said: “Today, I am proud to launch Shine, an initiative that drives my vision for a stronger economy powered by great employers and quality jobs. I know employers share our North East values to be fair and inclusive and so give people in our region the best chance to succeed.

“Our mission is to make the North East the home of real opportunity and we can all play our part building that. Shine is how we empower employers of all sizes to improve job quality and celebrate doing so.

“Too many people in our region still face poor employment conditions, low pay, insecurity, and limited progression. This isn’t just a social issue - it’s an economic one. By supporting good employment practices, we aim to unlock the untapped potential of our region and lead the way in creating a brighter future for the North East.”

Clare Williams, Northern regional secretary for trade, Unison, said: “There is clear evidence that workplaces who recognise trade unions have better staff engagement. Staff want to be valued for their contribution at work.

“That is why the Shine pledge is so important. It offers four levels of membership that employers can progress through, promoting beams of good business practices including health and safety, wellbeing, green credentials, community engagement, and ways that good work can help reduce child poverty.”