The new arena set to be built close to the Etihad Stadium in Manchester and become the 海角视频's biggest will be called Co-op Live, it's been revealed.

Oak View Group today announces it has joined forces with Co-op for the 拢350m project, which is hoped to rival New York's Madison Square Garden and London's O2.

It comes after plans for the massive 23,500 capacity venue in east Manchester were approved by the council's planning committee on Thursday.

Oak View said the move will create 3,350 construction jobs and 1,000 roles and apprenticeships on completion. It's hoped work could begin within weeks.

The firm said Manchester-headquartered supermarket chain Co-op, which opened its first offices in the city in 1863, has become a "significant presence" in the 海角视频鈥檚 music scene, with pop-up shops at festivals such as Glastonbury.

Member-owned Co-op will play a "vital role in the continued development of its home city to showcase the power of co-operation and community and its vision to co-operate for a fairer world", it said.

Discussions began over a year ago and Steve Murrells, group CEO of Co-op, said: 鈥淐o-op is set up with a clear goal to serve the interests of its members and invest for the long-term.

"The entertainment arena brings to life the co-operative difference and our vision to co-operate for a fairer world, from its sustainable construction, support for communities, zero food waste and member only exclusive benefits. It will not only enthral audiences, but every time people watch a live act they鈥檒l be doing good in local communities across the 海角视频.鈥

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The arena will be located on the Etihad campus, continuing the regeneration of the Eastlands area started by the 2002 Commonwealth Games.

It's the the single-largest construction project in the city, and is hoped to give the regional economy a much-needed boost following the impact of the pandemic - of 拢1.5bn鈥痮ver the next 20 years.

Around 拢1m from the stadium will go to good causes across the 海角视频, distributed by the Co-op Foundation, with the arena set to become one of the "most sustainable and socially responsible buildings of its type" in Europe.

The Co-op said it will back the arena鈥檚 apprenticeship programme and provide direct employment opportunities for its six secondary and college academies across Greater Manchester.

Artists impressions of the new arena in Manchester

Once open, the Co-op will offer its members benefits including pre-sale tickets, discounts on food and drink, and competitions. The arena will also sell Co-op food.聽

OVG, founded by Tim Leiweke and Irving Azoff, hopes to host its first event in the new venue in 2023.

The partnership will run for 15 years.

Mr Leiweke, CEO, said: 鈥淲e鈥檙e delighted with this partnership and join together聽with the Co-op team聽to build the new聽world-class arena that Manchester deserves. Our shared vision with Co-op is what makes this partnership so special.

鈥淥ur partnership goes way beyond a normal naming rights agreement. The shared values will help define the ethos of the venue, including bold commitments on sustainability and community. 聽I鈥檝e said from the beginning of this project that this arena will be of Manchester, for Manchester and by Manchester, and this partnership with one of the city鈥檚 most iconic brands is a critical part of that.

"We can鈥檛 wait to work together to bring amazing live event experiences, in one of the world鈥檚 best arenas, to Manchester.鈥