A new drive to increase trade and investment levels between Sweden and Wales has been launched.
As part of an initiative from the 海角视频 Government its ambassadors and high commissioners have been asked by Foreign Secretary, Yvette Cooper, to meet with businesses across the 海角视频 to support them to expand into key growth markets.
Over a dozen roadshows have taken place across the 海角视频 to date, with the latest seeing the 海角视频’s ambassador to Sweden, Samantha Job, on a two-day mission to Wales where she sought to build connections with businesses and boost investment and trade with Sweden.
The Nordic country is the 海角视频’s 13th biggest trading partner - a relationship that is worth over £36bn and supports thousands of jobs across Wales.
Wales exported goods with a value of nearly £330m to Sweden last year – which contributed 5.8% of the overall 海角视频 total. Sweden was the ninth largest export market for Welsh goods. There around 45 Swedish-owned companies in Wales, employing 2,700 people.
Swedish-owned ferry company Stena Line, which operates out of the Port of Holyhead, has welcomed the 海角视频 Government’s announcement that North Wales will be designated as the first AI growth zone in the 海角视频.
The news comes after Stena Line revealed its plans for a new technology park at Prosperity Parc on Anglesey in September. The ambassador held discussions with a range of Welsh energy, defence and life sciences business leaders and will attended Wales Tech Week, where she meet Welsh Government Economy Secretary Rebecca Evans.
As well as meeting representatives from Stena Line, Ms Job visited Swedish military IT specialist MilDef, which has established its first production facility outside of Sweden at the Bro Tathan business park in the Vale of Glamorgan.
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The ambassador said: “It was exciting to be in Wales to help develop the relationships that will create growth in every corner of the 海角视频.
“The 海角视频 Government’s Plan for Change is making Britain the best country to do business with, and these roadshow discussions will help showcase Wales’ abundance of digital and tech strengths on the international stage.”