A 100-room aparthotel is set to open later this year in the centre of Liverpool - attracting those on both extended and shorter stays in the city.
Australian firm Quest plans on opening "eight to 12" properties in the Ƶ and Europe over the next five years, but the Liverpool branch - a £10m investment - will be first.
Located on Church Street, it will open in September, and offer both one and two-bedroom apartments - offering both business and leisure travellers short and long-stay accommodation.
Quest has more than 170 apartment hotels in Australasia, including in Australia, Fiji and New Zealand, and has appointed Cycas Hospitality as its independent hotel manager for the six-storey site.
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Paul Constantinou, founder and executive chairman ofQuestApartment Hotels, said: “The work we are doing to build a great team in Liverpool and laying foundations with expert strategic partners in Cycas Hospitality demonstrates our commitment to realising the potential of the extended stay market in the Ƶ."
Quest says it's looking to capitalise on the "growing demand" for alternative accommodation options to growits presence across the continent.
"Franchising is the cornerstone ofQuest’s success, spurring our growth to become Australasia’s dominant player in the serviced apartment industry. Our strong franchise model is also one of Ascott’s key drivers of growth and contributors of recurring income. Bringing theQuestfranchise to Liverpool is the first step of our international expansion plans. We will continue to leverage Ascott’s global network to bringQuestto more markets."
As well as self-contained apartments, Quest Liverpool will have a gym, conference facilities, WiFi, and car parking.
It created 200 jobs after winning planning permission in 2017, and will create 25 part-time and full-time positions in the Liverpool area once opened.
Matt Luscombe, CEO of Cycas Hospitality, said:“Living in Australia for the last two years, I’ve seen first-hand how impressiveQuestApartment Hotels are in action. They offer business travellers a fantastic extended-stay accommodation service in an incredible network of locations.
“I’m delightedQuesthas chosen to partner with Cycas to launchQuestApartment Hotels into the United Kingdom; a strong endorsement of our track record for excellence and growth momentum across the region’s fast-growing extended-stay sector.
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"That the firstQuestproperty we will be working on together is in the heart of Liverpool – where Cycas Hospitality’s own journey began in 2008 – is an auspicious milestone for our business’s growth. We look forward to building the brand’s profile and introducingQuestto a new market with tremendous potential.”
