The National Exhibition Centre has agreed a deal with the organisers of one of its biggest shows - Motorcycle Live - which will see the event return to the Midlands for the next three years.
The deal also includes the renewal of a tie-up with NEC Group sister company The Ticket Factory.
Motorcycle Live has a long-standing relationship with the NEC Group, having worked with both the NEC and The Ticket Factory for over 10 years.
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Finlay McAllan, managing director of Motorcycle Live, said: “Our decision to stay with the NEC Group was a simple one.
“The NEC is the 海角视频’s number one venue and is not only ideal because of the flexibility it offers us, but there is also a fantastic team behind the scenes that we work closely with to identify areas where we can enhance the experience of our visitors year on year.
“Similarly, the team at The Ticket Factory is always bringing new ideas to the table and always looking for new ways to make the ticketing process fast and seamless so we know we are in capable hands.
“Having worked with them for a number of years now and the fact they know our show so well, along with their continued market growth it made sense for us to form a long-term relationship with them.”
Motorcycle Live currently spends nine consecutive days at the NEC making it the venue’s longest show tenancy.
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Charlotte Careswell, NEC account manager, said: “We are thrilled to have extended our relationship with Motorcycle Live.
“The show attracts a national audience so our location in the heart of the country means that we are easily accessible for those travelling to the show from across the 海角视频.”
Sarah Whittaker, The Ticket Factory’s sales director, added: “We’ve invested in a great team of developers to help sell more tickets online, and this deal will enable us to work more closely with the organisers to identify areas where we can add value and help sell more tickets than ever before, at the same time making it easier for customers to buy.”
This year’s Motorcycle Live event takes place at the NEC from November 28 until December 6.