MediaCity海角视频 has today launched a major rebrand setting out its aspirations for the next decade as it marks the 10th anniversary of its first broadcast.
The creative, tech and digital destination will now be known simply as MediaCity - with its entire brand identity having been reworked - and expansion plans in the pipeline.
The new brand, initially rolling out across MediaCity's social platforms, will aim to "reflect and celebrate the people and the destination’s sense of place and purpose which has evolved over the past 10 years" - as it continues to work with partners to deliver plans to grow and evolve over the next decade and beyond.
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Managing director Stephen Wild said: “As we enter the latest phase of our expansion plans, MediaCity will be a hive of activity.
"We’ll be creating more new homes, more work and studio space as well as inspiring public spaces. Key to our expansion success will be working with our partners to deliver and accelerate our vision.”
Since revealing its vision to double in size in 2016, nearly 1,000 new homes have been built - with local independents including The General Store, Chapati Café and Seven Bro7hers having moved in. The Co-op is also set to launch its new concept store in November.
MediaCity’s SME community is currently at the forefront of delivering the latest in high tech from AI to eSports and gaming and cyber security - but Mr Wild said he is looking ahead to how it can support the fourth revolution.
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He added: “As the fourth industrial revolution unfolds, the Internet Of Things (IoT) advances and computers have the capacity to connect and communicate with one another we will need the skills, talent and wide, open minds to keep apace with these technological advancements.
“The focus on skills and talent has driven many partnerships ranging from the University of Salford to Salford City College, and working with local schools to try to ensure opportunities are available to the local community who are so vital to the success of MediaCity.
“Our ongoing partnership with Host, together with the University of Salford are so important to ensure that we have the broadest possible infrastructure to make sure MediaCity continues to go from strength to strength."
He said that with the Vodafone 5G infrastructure already in place, MediaCity is committed to supporting tech innovations through accelerator programmes focusing on the future of health, connected places and cyber security.
Mo Isap, CEO of IN4 Group, operator of HOST, added: “MediaCity is a catalyst to realise prosperity by connecting the brightest talent to the very best infrastructure, our next phase will see us create an even more inclusive innovation campus built on cultural diversity making us a home for the most dynamic community.”
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Since MediaCity’s first broadcast 10 years ago, it has become synonymous with some of the country's most watched TV and radio shows including Coronation Street, The Voice and BBC Breakfast.
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The demand for content throughout the pandemic was "unprecedented", MediaCity said, with dock10 cementing itself as a provider of production facilities to the broadcast industry.
This year, it invested in a £1m virtual gallery to remotely and safely broadcast thousands of hours of content including the Olympics from its virtual studio throughout the Summer.
Mark Senior, CEO of dock10, said: “We’ve come a long way in 10 years. Today, we are an internationally recognised media hub used by broadcasters and production companies from across the world.
“Our virtual studio is an exciting development that will be increasingly important. We have enabled all our studios to be virtual on demand. This enables any size of production to add virtual elements, large or small, that can significantly enhance its look and feel. It’s a real game changer.”
The BBC also announced earlier this year that MediaCity will be the main base for its digital and technology teams, BBC Radio 3 and BBC Radio 6 Music.
Mr Wild added: “The future of MedaCity is incredibly exciting which will unlock many exciting opportunities for the people of Salford and beyond.
"To really harness our full potential we must continue to work in collaboration as what we collectively offer is a powerful combination of skills, creativity, innovation and talent.”