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Economic Development

Manchester's 'best-kept fashion secret' Whispering Smith buys huge new Deansgate HQ for £6.35m

The firm supplies top retail and ecommerce brands including ASOS and Zalando, with showrooms in London, New York, Düsseldorf and Madrid

Rohil Kumar's firm Whispering Smith has acquired a large new HQ(Image: Mark Waugh)

Manchester's "best kept fashion secret" has completed the purchase of a huge new HQ in Manchester city centre for £6.35m.

Wholesale clothing supplier Whispering Smith has acquired 274 Deansgate in a deal that will see its team relocate to the five-storey, 24,000sq ft office building.

The deal for the new HQ for Whispering Smith, a firm claiming to be the º£½ÇÊÓÆµ’s largest creator, importer, wholesaler and distributor of clothing for major high street stores and e-tailers, was negotiated by global commercial property specialist Colliers.

Whispering Smith is a leading white label clothing manufacturer, supplying top retail and ecommerce brands including ASOS.com and Zalando, with showrooms in London, New York, Düsseldorf and Madrid.

The third-generation family business also has a portfolio of fashion brands, including Brave Soul, Good for Nothing and Night Addict.

The new HQ on Deasgate

Director Rajan Kumar said: “From when my father, Lal Kumar first began importing clothing to Manchester in the sixties from the Far East, to today; I am proud to say we have grown to become one of the º£½ÇÊÓÆµ’s largest importer, wholesaler and distributor of fashion for major retailers and e-tailers globally. Manchester has been central to our success.

“Our acquisition of 274 Deansgate not only represents a great investment for us as a business but also demonstrates our commitment to Manchester and it’s thriving ecommerce community."

Located on Deansgate, adjacent to Spinningfields, 274 Deansgate is also occupied by high-end bike retailer Pinarello, which will be remaining in situ in its premises on the ground floor.