Llandudno pier owner Adam Williams has snapped up the pavilion site next door.
The Pier Pavilion site has lain empty for 23-years after the old building was .
It was earmarked for the development of by developer Alan Waldron - with the latest controversial application facing a call-in request to Welsh Government planning inspectors.
Last month in a shock move, Mr Waldron
But a sale has now been announced.
Adam Williams, who owns Llandudno Pier and Tir Prince in , has confirmed that he is buying the site.
He had been a fierce opponent of the flats scheme due to fears over its potential impact on the pier.
Mr Williams said: "Tir Prince Leisure Group are delighted to announce that they have secured the purchase of the land at Llandudno Pier Pavilion following negotiations with the current owners.
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"Given the close proximity to the pier and the fact that until 1980 they were in the same ownership and formed part of the same parcel of land it was an easy and straightforward decision to make the purchase having had many worthwhile meetings with the Pavilion owner over the last few months.
"Tir Prince Leisure Group hopes that the acquisition of this site will enable us to secure the long term future of Llandudno Pier and Llandudno as the jewel in the crown of North Wales tourism by enhancing and improving our current offering and ensuring that the site can continue to be enjoyed by many future generations.
"In many ways the hard work starts now but we are confident that we can do something extremely worthwhile with the site and further announcements will follow in due course."
The sale comes ahead of opponents of the Llandudno Pier Pavilion development .
Speaking to one of the , David Jones he said: "Having been informed that Llandudno Pier owner Adam Williams has acquired the former Pier Pavilion site prior to auction is great.
"This is obviously fantastic news for all involved with our campaign, our supporters and those thousands that signed our petitions to stop the apartment's development.
"It now looks as though Llandudno Pier Pavilion may, at last, rise from the ashes and be developed for it's rightful purpose, tourism and leisure, thus securing the long-term future of Llandudno's Grade 2 listed Victorian Pier.
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"On behalf of our group, I would like to offer congratulations to Adam Williams and Tir Prince on this momentous moment in Llandudno's history."
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