Budget supermarket giant Lidl is planning "to inject several million pounds" into the city's economy by building a new supermarket in east Birmingham.
The German company has submitted an application to demolish its existing store in Kitts Green and a larger outlet almost twice the size, albeit with fewer parking spaces.
The company, which operates about 600 nationwide including in Kings Heath, Erdington and Sutton Coldfield, has a 13,347 sq ft shop on the corner of Mackadown Lane and East Meadway but is proposing to replace it with a 25,317 sq ft unit on the same site.
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The new, two-storey building would have 97 parking spaces, down from 116, and would increase employment at the from 30 to 45 full- and part-time staff.
It has been trading on the site for more than a decade and sits in the middle of a dense residential area of the city.
A design statement submitted by Oldham-based architecture practice Nicol Thomas said: "The proposed Lidl food store will contribute to the reuse of the existing site.
"We anticipate it will bring several million pounds worth of investment into the area, providing a new, attractive and modern development.
"Lidl primarily seek to serve the immediate local community in which they are located, both in terms of their discounted shopping offer and employment.
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"There may also be opportunities for temporary and indirect employment as a result of the proposals.....to recruit local labour during the construction of the store, thus providing further short-term employment opportunities.
"The scheme proposed will result in a strong and distinctive building that is reflective of the occupier's operational requirements and service provision.
"It forms the basis for a commercially viable scheme but also with due regard to its location. (Lidl) intends to stimulate economic growth, job creation and social inclusion."