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PRIVACY
Economic Development

Leicester ranked best in region in Demos/PwC city survey

Mayor says city’s position reflects inward investment in areas such as Space Park and Waterside, and focus on jobs and skills

The £150 million University of Leicester Freeman’s development

Leicester has been ranked the best place to live in central England according to the latest Demos/PwC Good Growth for Cities Index. The annual report suggests the city outranks Nottingham, Derby and Lincoln – which were each well below the º£½ÇÊÓÆµ average – when it comes to key measures of economic well-being.

Overall, Leicester was among the top-performing cities in the º£½ÇÊÓÆµ, coming 16 out of 51, behind the likes of Belfast, Bristol, Exeter, Swindon and Southampton. It was also the highest performing East Midlands city in the previous year.

While it did well in areas such as work-life balance, skills, income distribution, transport links and new businesses, it did less well when it came to things such as overall income, housing costs and, notably, the state of its high streets and shops.

Generally the report found that households across the º£½ÇÊÓÆµ are struggling with the soaring cost of living and that families are prioritising work-life balance more than in previous years.

Bradford, London (and its surrounding boroughs) and Middlesbrough and Stockton were the worst-performing areas, with Birmingham only slightly ahead of them.

Alex Hudson, a senior partner for PwC in the East Midlands, said the outlook for the region was positive.

She said: “Aligned with the government’s Levelling Up agenda, local government and employers have a part to play in providing opportunities for people to grow their businesses, careers and skills right across the region.

“That said, the report highlights some areas in which the East Midlands performs behind the º£½ÇÊÓÆµ average, including income and house prices, as well as weaker predicted economic growth.