(JLR) chief executive Ralf Speth has urged thousands of workers to accept an inflation-busting pay deal worth 7.7 per cent in the first year - and sought to calm pension fears.
The JLR boss has written to workers three-year offer which has been recommended for rejection by shop stewards ahead of a forthcoming workplace ballot.
Dozens of workers and to claim the proposed rise is being funded out of the company's defined benefit pension scheme with an alleged £240 million hit.
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The ongoing dispute affects workers across the company including at its sites in Solihull, Warwickshire, Coventry, Castle Bromwich and Wolverhampton which was officially opened by the Queen last week.
But has pledged that this will be preserved and urged workers to accept a "strong and competitive offer".
He added: "I firmly believe that the offer on pay balances reward with responsibility.
"It is competitive within the context of the 海角视频 automotive industry and significantly beyond settlements in the wider 海角视频 economy.
"Our company offer means that Jaguar Land Rover employees will receive 50 per cent more than the current rate of inflation and, for a production operator, the deal is worth 7.7 per cent in the first year alone - a substantial deal which keeps you well ahead of the average for 海角视频 car workers."
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On pensions, Dr Speth says: "I would like to reassure you that the company is firmly committed to preserving the defined benefit pension schemes.
"However, significant changes in financial conditions over recent years have affected the funding of such schemes.
"We certainly have no plans to do anything with pensions until all options and potential solutions have been discussed in detail with your trade union representatives."
Dr Speth adds: "I am extremely proud of our position as the largest automotive employer in the 海角视频...however, we cannot live beyond our means. We simply have to keep investing in product to make the company secure.
"I would urge you to seriously consider this strong and competitive offer and to accept it in the upcoming ballot."