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PRIVACY
Economic Development

Has International Women's Day lost its edge?

It was a day born from protests but is it still worth our time in 2025, asks Sandra Gordon

Sandra Gordon is director of Bristol Women in Business Charter(Image: Handout)

Another year, another International Women’s Day. Cue the LinkedIn posts, the panel discussions, and the brands slapping a hashtag on their marketing campaigns while continuing to pay women less than men.

So, is International Women's Day (IWD) still worth our time – or, to put it bluntly, has it lost its edge?

On the surface, you might think we’ve come far enough. Women make up the majority of university students. We’ve got female CEOs, prime ministers, and sports pundits. The gender pay gap is narrowing (slowly).

And a recent survey from the King’s Global Institute for Women’s Leadership and Ipsos found that almost half of Brits now believe efforts to promote women’s equality have gone far enough. Back in 2019, it was just a third.

So, we’re done right? Time to retire the placards and let IWD become another date in the corporate diversity calendar? Absolutely not.

Because despite the progress, the barriers remain – they’ve just become more subtle, more insidious, and, in some cases, more dangerous than ever.

A day born from protest

International Women’s Day didn’t start as a networking event for corporate executives. It wasn’t a vague celebration of women’s ‘achievements’. It was born out of protest.

In 1908, 15,000 women – most of them factory workers – marched through the streets of New York, demanding shorter hours, better pay, and the right to vote. The following year, the first National Women’s Day was observed in the United States, followed by Europe in 1911.