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Economic Development

Innovate º£½ÇÊÓÆµ backs Birmingham virtual reality firm with new funding

Innovation Birmingham Campus-based Daden secures £230,000 to support the rollout of its programme which aims to prepare students for field trips

The Daden team which has secured new funding

A virtual reality specialist has been awarded nearly £230,000 to develop a product which helps prepare and educate pupils for field trips.

Daden, which is based at has secured the capital from the º£½ÇÊÓÆµ's innovation agency Innovate º£½ÇÊÓÆµ for its initiative called 'Virtual Field Trips as a Service'.

The funding has been awarded in phase two of Innovate º£½ÇÊÓÆµ's Design for Impact Competition which aims to identify and support technology that has been proved in pilot projects in education but is yet to have a national impact.

Daden, working with The Open University, the Field Studies Council and Birmingham-based Design Thinkers º£½ÇÊÓÆµ, has been awarded the funding to develop its product as a national service for schools and universities.

The funding will enable the development of a prototype system, and a full trial and assessment with both universities and schools, the latter facilitated by working closely with one of the Field Studies Council's own field study centres.

From November last year to April, Daden worked with teachers and students at Washwood Heath Academy in Birmingham, virtual world educators in Second Life, university lecturers at a Royal Geological Society workshop and other stakeholders to understand the potential, challenges and key features of any virtual field trip service.

Managing director David Burden said: "We are really proud to be one of the projects chosen by Innovate º£½ÇÊÓÆµ to receive this investment. There was some stiff competition and we were up against some other very innovative and exciting ideas.

"The funding gives us the opportunity to develop an immersive 3D environment that is optimised for educational use, yet flexible enough to let educators create and customise content.