I'm A Celebrity kicks off this weekend with hopes the show will sprinkle some stardust on the North Wales economy.
For the first time in 18 years, the hit reality TV show has been moved from the Australian jungle, due to Covid restrictions, and is now being filmed much closer to home at Gwrych Castle in Abergele.
In a tough year for the region's tourism and hospitality sectors this is a welcome boost - bringing immediate and longer term benefits.
The initial bounce comes from the investment in the local area - with jobs created and hotel rooms filled on the back of the show.
But beyond that the next two weeks will bring the type of media coverage that money could not buy - with audiences of around 10m for episodes in previous series.
One economic commentator said it can have the "Game of Thrones impact" on North Wales.
The fantasy HBO television series has been credited with bringing thousands of extra visitors to Northern Ireland - where it was filmed.
Bangor University economics lecturer Dr Edward Jones, who works in the university’s renowned Business School, said: "It should be a massive boost to the local tourism sector.
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“I’m A Celebrity is a popular show and it’s an opportunity to showcase what we have to offer here in North Wales.
“Game of Thrones has had a considerable impact on Northern Ireland tourism and there is no reason why North Wales tourism cannot benefit from hosting I’m A Celebrity.”
A spokesman for the Welsh Government said it was difficult to put an exact figure on how much it would boost the local economy but added: "This is great news for North Wales and we will do what we can to maximise both short term and longer term benefits for the area."
Debbie Bryce, Chief Executive Officer at West Cheshire & North Wales Chamber of Commerce, said: " I’m a Celebrity coming to North Wales means millions of viewers around the 海角视频 will get an insight into the region which could lead to a huge boost in the tourism industry that has been so badly hit by the coronavirus pandemic.
"This is a great opportunity for North Wales to showcase what it has to offer and we are certain that any would be tourists won’t be screaming 'Get me out of here' when they visit!”
Jim Jones, the chief executive of North Wales Tourism, said: “North Wales already has an excellent profile, having been recognised by a whole series of publications like Lonely Planet as a must-visit destination, but the arrival of I’m a Celebrity will help put us on the map with a new audience of millions of people on prime time television.
“The issues around coronavirus have already led to an increase in staycations, not least with Ant and Dec and the gang, and the series will help give North Wales the edge and attract more visitors here.
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“We can’t guarantee the weather of New South Wales, Australia but North Wales can definitely guarantee the experience of a lifetime thanks to our burgeoning reputation at the European capital of adventure.
“Another reason I was so pleased that ITV have chosen Gwrych Castle to locate the show here is that it will raise the profile of this wonderful, fairy tale castle.
"It is a fantastic and deserved reward for Dr Mark Baker who has been overseeing the renovation of this beautiful site.
“For our tourism and hospitality industry, this exposure is exactly what is needed right now especially looking forward into 2021."
Michael Learmond, Senior Development Manager - Wales, Federation of Small Businesses(FSB), said: "This is positive news and although we don’t know exactly how much the region will be showcased on the show, it is bound to raise the profile of North Wales to some extent.
"Anything which can help our beleaguered tourism and hospitality industry in the longer term is also very welcome.
Clwyd West MS Darren Millar said: "The show could really help to raise the profile of the local area and draw attention to the plight to restore Gwrych, one of North Wales' most iconic fairytale castles.
"Local people and businesses should also benefit from the work and supplies required to make a hit show like this happen."
Vince Hughes, commercial manager at Snowdon Mountain Railway said: "This is incredibly exciting news for North Wales. It will be a chance for millions of people to see just how beautiful this part of the world is.
"I think it is fantastic news and will probably give tourism in the area a significant boost."