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Economic Development

Hundreds of jobs under threat as Heart of England Fine Foods to enter liquidation

Heart of England Fine Foods, which was set up in 1998 to boost the region's food and drink businesses, has begun voluntary liquidation after suffering from a fall in funding

Heart of England Fine Foods is to be liquidated

A group established 16 years ago to kickstart a food revolution in the region has collapsed after being hit by public sector cuts.

Heart of England Fine Foods (HEFF), which was set up in 1998 to boost food and drink businesses in the West Midlands, has begun voluntary liquidation after suffering from a fall in funding.

A total of 15 jobs will be axed as a result - but directors warned hundreds of posts in the food and drink sector in the region were under threat by losing a valuable ally.

Directors say the business has become unfeasible after a six-year contract with Shropshire Council to manage the Shropshire Food Enterprise Centre ended.

The operation has also struggled after funding, initially allocated in January 2014 from º£½ÇÊÓÆµ Trade and Investment to support international work, failed to materialise.

In a statement, directors said there would be a knock-on effect to the food sector in the region.

It states: "We believe the Government is short sighted in not recognising the added value HEFF brings to the food and drink industry and the contribution made to the economy through its activities.

"The closure of HEFF will have significant repercussions for business across eight of the English counties. Whilst the immediate job losses at HEFF will be 15, the knock-on effect is likely to see hundreds of jobs within small businesses put at risk.