Hull’s eagerly awaited HoH Food Hall is to open early next month, with the aim of bringing in two million visitors a year.
The new city centre concept is based in the heart of the Hammonds of Hull building, the major redevelopment of the former House of Fraser store.
Doors will open ready for the Christmas run-in, with those behind the project giving more details as the final month of preparation begins.
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It will boast a “vibrant collection of dining, organic grocery, retail, food, music and art offerings, including artisanal food and beverage stations”.
More than 200 local jobs have been created in a “community of foodies, creatives and emerging artists”, with the 30,000 sq ft space featuring more than a dozen different venues, such as the Vinyl Lounge, the Tin Man Bar, 1821 Cocktail and Coffee and Vino Deli.
Eann Smith, creator and operator of HoH Food Hall said: “With the help of the building owners, we have managed to create a destination that Hull can be proud of proud of.
“HoH is a hive of local producers, makers and bakers. We aim to attract two million visitors a year and breathe life back into the city centre.
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“Our artisanal and organic farmers market will carry over 6,000 hand-picked produce items, working closely with suppliers in Hull and Yorkshire to bring the best farmers and growers into our food hall. Every week we hand-select producers to offer experience-led tasting workshops and masterclasses, so our customers get to meet the people behind the produce.
“We also have pop-up opportunities up for grabs for aspiring producers to promote their brand or concepts in our food hall. This gives a platform to those talented individuals, helping launch their products to the public.
“This rotation will keep HoH fluid with a vibrant mix of creative independent businesses.”
HoH will also feature Guerrilla Street Kitchen - a concept that will facilitate local chefs who may not have the opportunities to open their own restaurant, creating a community spirit that showcases and celebrates local talent.
For local music fans and artists, the HoH Food Hall will also be the home of new opportunities. The project is steered by Grammy award-winning, multi-platinum producer
Jake Gosling, who has worked with the likes of Ed Sheeran, Libertines and KSI at Goldun Egg. In collaboration with Mike White, of Browse Magazine, he will curate a diverse programme of music events including internationally renowned acts and local artists, and a #HoHNewMusic playlist. Additionally, a recording studio will be in the HoH basement from next year.
Jake said: “I’m really excited to be a part of Hammonds of Hull. There is such an amazing music scene in this city. Its rich musical heritage can create opportunities for all musical creatives across the region, and I can’t wait to reach out to the local talent and help with live events and curate music for in-store playlists.”
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Continuing on the music theme, Bug Vinyl Records will also be on-location, adjacent to the vinyl bar. It will host live music performances and DJ sets from local record collectors.
Neil Harris, owner, said: “We can’t wait to open our new shop as part of the HoH Food Hall and bring our great range of new vinyl as part of the live music and DJ programme at this great new concept in Hull.”.
HoH Food Hall will formally open to the public on Friday, December 3, with a weekend-long launch event featuring live music, local street food concessions and entertainment.
It follows rapidly expanding Hull contact centre ResQ taking office space on upper floors earlier this year.
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