More than £100 million is being ploughed in to make North Wales an even more popular place to visit.
The record levels of private and public sector investment were revealed as the overall spend by visitors increased to an all-time high of £3.241 billion in 2018.
The statistics also show that North Wales out-performed all other parts of Wales in terms of the growth in the number of people coming to the region, with the total rocketing to nearly 30 million.
Tourism already employs more than 42,000 people across North Wales – which adds up to one in every seven jobs in the area.
Jim Jones, managing director of North Wales Tourism, spoke about the boom in tourism as they count down to the Go North Wales Tourism Awards next month.
He said the boom in tourism in North Wales was creating a “virtuous circle”.
The increase in visitor numbers, he said, was giving operators confidence to invest in infrastructure projects, with the adventure sector leading from the front.
Among the big spenders were Adventure Parc Snowdonia with £30 million of investment, another £20 million at Zip World and a £30 million redevelopment in the offing at Theatr Clwyd in Mold.
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Mr Jones said: “This is a golden era for tourism in North Wales and, while we must never ever rest on our laurels, we have a great deal to celebrate.
“It all bodes well for an even brighter future for the tourism and hospitality sector in North Wales.
“One of the elements that’s driving this growth is the region’s growing reputation as the European capital of adventure.
“There is nowhere else that has got what we have within such close proximity.
“We are seeing record levels of investment right across the board.
“Greenwood Park has got a big project in Felinheli, Zip World have launched new quarry karts and are set to unveil some brand new attractions while Adventure Parc Snowdonia are building a 106-bedroom hotel.
"Across in Flintshire there are £30 million plans to transform Theatr Clwyd in Mold, so there is a huge amount going on.
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“On top of all of that we’ve got the North Wales Growth Deal just around the corner which will mean even more investment and optimism for the future.”
The awards ceremony is taking place on Thursday, November 14, at Venue Cymru in Llandudno which has recently undergone a massive £2.8 million makeover.
Shortlisted finalists will be contesting 15 categories including a new one for wedding venues. The guest of honour will be Lord Dafydd Elis Thomas, the Welsh Government’s Deputy Minister for Tourism, Culture and Sport.
Mr Jones said: “Our aim is to recognise excellence in the region’s hospitality and tourism sectors and the awards will provide a showcase to honour the achievements, hard work and dedication of those working in the industry.
“This year we’ve got some new categories, including Wedding Venue of the Year because it’s a growing and increasingly prosperous part of the market.
“Hotels and other specialist venues ae are investing in their infrastructure and there are huge supply lines around these venues also - the photography, the florists and everything else.
“Importantly, 12 of our category winners will go forward to represent North Wales in the Welsh Government tourism awards in 2020 and we want to make sure that North Wales is well represented.” For more on the awards see www.gonorthwalestourismawards.co.uk