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Economic Development

Halfords expects to create 500 jobs amid cycling boom

Worcestershire retailer riding a wave of renewed interest in cycling as like-for-like sales increase

(Image: Yui Mok/PA Wire)

Car parts and bike Retailer Halfords says it will create 500 new jobs as it benefits from the country's growing interest in cycling.

The Redditch-headquartered firm, which employs 12,000 staff at 465 Halfords stores and 303 Autocentres garages, said the cycling sales in the most recent quarter leapt by 21.3 per cent on a like-for-like basis, with premium bikes up 35.1 per cent.

The listed company has benefited from demand for bikes designed by former world champion Chris Boardman, , as well as for Olympic champion Victoria Pendleton's best-selling º£½ÇÊÓÆµ women's bike range.

Halfords added that its own brands were also doing well, with every one in three bicycles sold an 'Apollo' bike.

The boost meant like-for-like sales at Halfords shops rose 7.9 per cent in the 13 weeks to June 27, with the "exceptional performance" in cycling coming at a time of broadly flat sales in Halfords' car categories.

The bike business is set for a further boost following favourable weather and interest in the Tour de France, which held its first three stages in Yorkshire and in London at the weekend in front of mass crowds.

Halfords is in the middle of a three-year investment programme that will see it spend £100 million by the end of 2016 upgrading many of its Halfords stores and its Autocentres garages.

Halfords people director Jonathan Crookall added the firm was keen to boost its cycling expertise at its stores.