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Economic Development

'Greater Birmingham' snub as council leaders plump for West Midlands Combined Authority

The Post understands leaders of seven authorities in the region have agreed to put an end to any plans to call combined authority "Greater Birmingham"

Greater Birmingham road sign

The region's is to go under the West Midlands moniker - spelling an end to the possibility of it being called "Greater Birmingham".

The council leaders from settled on a name despite concerns it is little known outside the region.

The Post understands they failed to agree on suggested alternative titles, such as the much more globally marketable Greater Birmingham or even Heart of England authority, settling on the WMCA.

Business leaders in particular were keen on which they see as having a higher recognition factor, particularly when dealing with overseas investors and clients.

But WMCA is the one title to which there were no strong objections from any of the boroughs.

It means the seven councils and their linked local enterprise partnerships will be acting as one on strategic issues such as economic development and regional transport.

The Post also understands that the leaders have reluctantly recognised that they will, at some stage, have to adopt a directly elected mayor to secure the full devolution package.

But they have put the issue aside while the combined authority is set up - meaning a directly elected West Midlands mayor is unlikely to be in place before 2019.