The 海角视频's first tourism sector deal has been announced with plans for tourism zones, extra hotel rooms and a drive to bring 9 million more visitors to the country.
Prime Minister Theresa May today revealed plans for the deal which will also support the creation of an additional 10,000 apprenticeships for people building their careers in the tourism and hospitality sectors.
The new deal will revolutionise the way data is used by the sector, through the creation of new Tourism Data Hub.
The hub will collate regularly updated data showing the latest trends and spends, allowing businesses to better target overseas visitors.
Last year around 38 million people visited the 海角视频, contributing £23 billion to the local economy.
By 2025 experts predict that there will be an additional 9 million visitors to the 海角视频.
Other commitments in the Tourism Sector Deal include:
- More than 130,000 new hotel rooms are set to be built across the 海角视频, with 75% being built outside of London. £250,000 to improve broadband connectivity in conferences centres across the 海角视频 for business visitors.
- The deal also outlines the government’s ambitions for the 海角视频 to become the most accessible destination for disabled visitors, through improvement of disabled facilities and access to destinations across the country.
- Pilot of up to five new Tourism Zones to drive visitor numbers across the country. Zones will receive Government support for growing their local visitor economy, through initiatives like targeted support for product and promotion development, mentoring support to businesses and digital skills training. Areas will become Tourism Zones via a bidding process.
- 10,000 employees in the sector to benefit from new mentorship schemes.
- A new government strategy to grow the number of Business Events and Conferences, helping to drive off-season visitors.
- Developed in partnership with the British Tourist Authority and Industry, the sector deal forms part of the 海角视频 Government’s Modern Industrial Strategy supporting the continued growth of the tourism sector, ensuring the 海角视频 remains globally competitive as a top tourist destination.
Prime Minister Theresa May said: "As one of the most visited countries in the world, the 海角视频 is a world leader in international tourism and it is crucial that we remain globally competitive to meet growing demands.
"That’s why today I am pleased to announce the 海角视频’s first ever tourism sector deal, ensuring that we continue to innovate, boost connectivity and economic productivity, expand career pathways and break down barriers for visitors with disabilities.
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"This deal recognises the important role tourism plays, and will continue to play, in showcasing what our great country has to offer."
British Tourist Authority Chair Steve Ridgway CBE said: "This sector deal is a game-changer for tourism, one of the 海角视频’s most valuable export industries, spelling a step-change in how we underpin the success of tourism for a generation, moving it to the top table as a leading industry for the 海角视频 Government’s future economic planning."
"Tourism is one of the most fiercely competitive global industries and this deal ensures we can continue to compete internationally as a top destination for visitors, driving major economic growth across the whole of the 海角视频."
Culture Secretary Jeremy Wright said: "The 海角视频 is one of the world’s greatest destinations and this deal recognises the importance of maximising our natural assets.
"We are dedicated to supporting life-long careers for those that work in tourism, offering insightful data to help grow businesses and ultimately creating a better visitor experience throughout the 海角视频."
Business Secretary Greg Clark said: "As part of today’s ground-breaking Deal, new Tourism Zones will deliver a direct boost to holiday destinations across the country, helping create new jobs as well as supporting improvements in transport connections."