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Economic Development

First West of England scoops top accolade at 海角视频 Bus Awards

"It’s a fantastic success story"

The First Bus X2 service at the marina, Portishead(Image: Jon RowleySWNS.com)

A West of England bus operator has taken the top prize at a national awards ceremony.

First West of England, which operates in Bristol, Bath, Somerset, South Gloucestershire and West Wiltshire, scooped gold at the 海角视频 Bus Awards.

The company picked up the prize in the Sustained Marketing Excellence category for its Going for Growth campaign.

Over the last five years, First Bus in Bristol has seen a 52.5 per cent increase in passengers.

A spokesperson said: "More and more people jump on board its buses bucking the national trend of decreasing bus passengers, despite challenging conditions in one of the 海角视频’s most congested cities.

"The team has focused on simplifying fares, modernising the bus fleet, promoting digital ways to buy tickets and ongoing community engagement."

First West of England also scooped a bronze prize for Metrobus(Image: James Beck/Freelance)

The judges praised First West of England for its "excellent conception and execution" and were also impressed with the extensive customer research the company undertakes.

The bus operator also scooped bronze in the Making Buses a Better Choice category for its Bristol Metrobus service, which uses guided busways, bus-only bridges and buy-before-you-board technology.