Everton Football Club has agreed a club-record kit deal with sportswear brand hummel.
The three-year agreement will see hummel manufacture and supply Everton with bespoke playing, training and travel wear ahead of the 2020/21 season.
As technical partner, hummel will kit out the men’s, women’s and academy squads as well as the club’s coaching and Everton in the Community staff.
It is understood the deal is worth around £8m-£10m a year - a major increase on the existing Umbro kit contract.
The Blues are yet to announce when the first hummel kit will be available but are expected to provide an update in the coming weeks.
Everton chief executive Denise Barrett-Baxendale said: “This announcement marks the start of an exciting new commercial relationship as we welcome hummel to Everton.
“It is really important that we drive maximum value from our commercial deals and this is a club-record deal for a technical partnership for Everton.
"It is also important we work with brands that share our ambition and we have all been impressed with hummel’s originality, commitment to quality and vision to challenge expectations. We look forward to working with them to deliver our players and supporters an exciting range of products over the coming years.”
Most Read
Umbro has been Everton’s technical partner since 2014 and will continue the partnership until the end of the 2019/20 season.
hummel CEO Allan Vad Nielsen said: “hummel is excited and honoured to partner with Everton.”
“Entry into the Premier League is integral to our ambitious growth plans, international expansion and focus on sport.
"Timing is also perfect as it is the 50th anniversary of Club legend Alan Ball introducing hummel to the 海角视频 market with his legendary white boots. Everton enjoys a massive following both domestically and globally, providing a fantastic engagement platform and positive outlook going forward.
“We have great faith in Everton’s future plans, the club’s impressive history and its many passionate fans – all providing a perfect fit for the hummel brand. We look forward to playing an active role in helping write the next chapter of the Club’s illustrious history.”
Sasha Ryazantsev, Everton’s chief finance and commercial officer, added: “hummel is a well-established and respected brand in the world of football that puts fans at the heart of the product. Throughout our discussions, their commitment and passion for our club and our values was very impressive. This is an exciting partnership because of the shared vision we have for the future of the Club.”
hummel will join the club and its official retail partner, Fanatics, in helping deliver official products to Everton fans, wherever they are in the world.
Don’t miss
Fanatics 海角视频 General Manager, Danny Downs, said: “We have a fantastic long-term relationship with Everton and we are delighted that an iconic brand like hummel has joined the partnership.
"We are looking forward to working with hummel, who have a proud heritage in European football and who I am certain will produce a fantastic range of merchandise and kits that Everton fans will love throughout the coming years.”
hummel is represented by its exclusive licensee Elite Group, specifically for its ‘Sport’ category, in the 海角视频 and Ireland.