Winter Olympics legend Eddie 'The Eagle' Edwards has been handed a non-executive director role at a Merseyside-based digital marketing agency.
Former ski-jumper Mr Edwards, who recently appeared on ITV show The Masked Dancer, won the heart of the nation and became an overnight phenomenon for "capturing the spirit of the Olympics" back in 1988, also becoming the first Brit to compete in the sport for 60 years.
He has now joined Birkenhead-based OON Media, a firm that was hit hard by the impact of the Covid-19, but continued to trade and has recently moved to larger premises in the Wirral town.
Shortly before lockdown, the firm invested in new camera equipment for its in-house video production work, with all production cameras Netflix and BBC-approved.
Mr Edwards said: “I am delighted to be joining the board of OON Media as a non-executive director. OON Media is an innovative and forward looking agency, and I’ve been suitably impressed with the team’s drive and passion for the creative sector.
“The pandemic has made us realise just how much we rely on all things digital to keep us connected and informed, so it’ll be extremely interesting to see how OON Media grows and develops with the industry.”
Mr Edwards has remained "very much" in demand since his ski-jump days.
He went on to become a ski instructor, wrote a book, recorded pop songs in Finland, co-presented a radio show and graduated after studying for a degree in law.
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A regular guest commentator on television, he is also an after dinner speaker – and his story was the focus of a film in 2016 - when he was played by Taron Egerton.
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Mike Sowden, chair of OON Media, added: “It’s quite a coup to welcome Ed to the OON Media family.
"Ed showed real grit, determination, and a stellar belief in everything he worked so hard to achieve. He had a goal, a dream, and he wouldn’t let anything get in his way or deter him. He just went for it.
“I’ve followed Ed’s career for three decades and have shared a similar outlook. He’s always been a real inspiration so it’s exciting to finally have the opportunity to work together. His experience and enthusiasm will prove instrumental as we move forward as a company.”